Friday, November 30, 2007

Divine Design and Project Angel Food

So last night I was fortunate enough to be a guest of the amazing Ted Baker crew at the west coasts premier shopping event Divine Design, benefiting Project Angel Food.

First off a little bit about the amazing Project Angel Food. Founded in 1989 as an outreach program to help people with serious illnesses. At this time they were able to provide meals for drop-in clients and averaged about 15 meals a day. Fast forward through a long amazing history of helping people in Los Angeles and in 2007 with a staff made up primarily of volunteers - Project Angel Food prepares and delivers up to 1,500 meals a day!

Divine Design is a premier shopping event in which 100% of the proceeds from sales, donations and auctions goes to support Project Angel Food in continuing it's mission to never have a wait list for help and support and to feed those who need it in their darkest day. Fashion with compassion.

The Divine Design shopping boutique, located at 9900 Wilshire Blvd until December 3rd is stocked with designers of likes of: Ted Baker, Smashbox, Diesel, Trina Turk, Allegra Hicks, Diane Von Furstenberg, Stephanie Johnson (a loyal customer of Brick Lane since our opening) and many many more! Goods have been donated by the designers and are selling at up to 80% off of retail!

The VIP gala kick off dinner was last night at the Beverly Hilton next door to the shopping pavilion and guests were treated to an enjoyable night of presentations about Project Angel Food, auctions and a FABULOUS runway show by Ted Baker. (incidentally I was thrilled to see several pieces for men and women in the show I already purchased for Spring Summer 2008! Keep checking out Shop Brick Lane so you can be the first to see these items when they arrive)

The event was full of supporters of Project Angel Food. Rebbecca Gayheart- Dane was a recipient of an award for her dedication to Project Angel Food - the award was presented to her by none other then her husband - Dr. McSteamy himself- Eric Dane. Also honored for support was editor-in-chief of Metropolitan Home - Donna Warner and of course Ted Baker! Some of the other celebrity support out to help the cause were long time supporter Eric McCormick, Jai Rodreiguez, radio personality Valentine and Andrew Levy from The Brand New Heavies who did the incredible music for the Ted Baker runway show.

After the gala we all found ourselves mingling and mixing in the shopping pavilion with cocktails and desert being served while we were encouraged to break out the credit cards. I did my part for charity by getting some sassy bedtime apparel by Hanky Panky. Check out the Divine Design website for information on how to get tickets to the shopping and get out your credit cards! You can shop for yourself, for holiday gifts and feel good knowing every dollar you spend goes to help feed someone in your own community who so desperately needs it. Also check out Project Angel Food for more information about this amazing charity and how to get involved. I am personally trying to figure out how to re-work my schedule next year so I can spend some time volunteering! As a small business owner who is always working it will be hard, but worth it in my opinion.

Thank you so much for my friends at Ted Baker for inviting me to such an incredible event!

Cheers luvs,
A

1 comment:

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