I am very excited to announce that this season Brick Lane will be launcing with the Men's collection of EDUN.
For those of you unfamiliar with the line EDUN is a socially conscious clothing company created by Ali Hewson and Bono with New York clothing designer Rogan Gregory. Two years in the planning before its launch in spring 2005, the company aims to bring the issue of sustainable employment to the world of catwalks and high fashion. This is conscious consumerism, with a radical and crucially stylish twist.
Using Organic materials is another plus in the EDUN fashion line - and one of the things that interested me in bringing the line into Brick Lane.
Here is a little clip in People magazine about their organic denim.
So come into the store - or check the online shop soon as EDUN is due into Brick Lane within the next few weeks!