Fashion week kicked out Saturday night with a few shows and I got to attend one of the hottest tickets in town ISSA of London. Her Spring Summer 2008 Collection Runway show took place at Lindley Hall in Victor Sq. London. A Glittery, paparazzi joined red-carpet event with English celebrities I did not really recognize (the flash bulbs of the paparazzi gives away when someone of note is in the front row) and our own stateside "sweetheart" Tara Reid was in attendance. (Note that is English Sarcasm I am using)
So I had a great seat - unfortunately I was facing the camera pit so their flashes would make my camera go berserk and the shots are blurry and not that easy to see - therefore I have only put a few up including ones of the spectacular finale with a Cirque du Soliel type performance with a girl riding silks with ISSA print and flying high above the crowd to make the shape of a butterfly - ISSA's apparently new favorite print. She has also launched a new couture underwear collection with her new print the ISSA horny little devil.
This S/S 2008 collection is inspired by the ISSA girl in Ibiza. Calling it the Summer of Love and Freedom for ISSA girls here is an excerpt from the company description of the collection inspiration story:
"Wearing printed dresses or dungarees to cocktail parties or to the beach, the ISSA girl is active and sporty. She can be whoever she wants to be, never afraid to try new things. After all she is on holiday and she deserves it. She makes the world become a Fellini Movie, DOLCE VITA is her motto. Her life is full of love and in her world, naughty is just another adjective for love"
"ISSA is the signature of love, summertime and easy weather. So come and be that woman. With perfect cuts and easy to wear dresses, chic, elegant and eclectic. ISSA's classic jersey dresses and some cotton to match the hot, hot heat of the summer. Yellow, red, turquoise, gold, pearls and crystals. ISSA is every woman. In the day easy and adventurous, the dresses and cuts are short (very short). And because the night is always young with ISSA, cuts are long (very long). The look is clean and still quite open which gives you a matter of choice, because the ISSA woman is first of all free."
Designer Daniella ISSA Helayel of ISSA London pictured in RED.